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Not all users who download and start your app end up using it.
There are numerous reasons for a low activation rate: poor onboarding process, no beginner walkthrough, a complex UI/terrible UX.
The web portal is the place for your landing page and a blog.Your marketing has worked and you’ve successfully pulled the user from what they were originally doing and now you have their attention.In mobile apps, there are multiple methods of user acquisition: web landing page, blogs, app store search etc.Every Google Analytics goal could be described as a target event or a screen with a sequence of screen views leading to it (in this case you could have funnel visualization).
Google Analytics provides a dedicated set of reports for this kind of analysis.So, go into admin settings and configure Goals for your web portal. Acquisition channels can shine a new light with conversions data.